The UK’s leading, innovative recycling company, Advanced Sustainable Developments (ASD) is looking to place its first plant in the UK at Ellesmere Port in the North West of England.

ASD are in talks with Peel Environmental about locating at their 54-acre Protos site in Cheshire. The plant will use innovative technology to recycle PET plastic with a vision to ultimately work along the entire journey of a plastic bottle – from the distribution centre, to the stores, in the consumers hand, the disposal and ultimately the return of this material to our own processing facilities.

With a knowledge of local market insights, ASD North West have strategically chosen the region due to its forward thinking for sustainability illustrated in Greater Manchester’s 5-Year Environment Plan and Liverpool’s bid to become the world’s first climate positive city by the end of 2020.

ASD will be implementing proven technology in recycling PET plastic into food-grade materials. The business aims to address the micro and macro challenges facing the recycling industry here in the UK and want the UK to become a world leader in recycling, nurturing a transparent and open industry.

Ahmed Detta, CEO of ASD said: “We look forward to working in the North West and bringing our innovative technology to the region. We hope the people of the North West will embrace the circular economy and work with us to make recycling a social norm and help make the UK a world leader in recycling. We hope to work with Peel Environmental, part of Peel L&P, who are aligned with our vision in creating and supporting innovative technology in the North West of England”.

Myles Kitcher from Peel Environmental said: ”Our vision for Protos has always been about using innovative technologies to create value from waste, recover resources and provide low carbon energy sources which then can be used on site and exported to the local area. The ASD technology could complement other developments at Protos which are looking to create a use from waste plastic and divert it from landfill.” ASD hope to build relationships with organisations and charities in the North West to promote sustainability. The business has the support of Cheshire and Warrington Local Enterprise Partnership (LEP) and Cheshire West & Chester Council.