Empowering Recycling Industry to Create a Sustainable Circular Economy

Advanced Sustainable Developments (ASD) is a PET plastic recycler that is focused on recycling material to the highest grade that can be 100% re-used in
manufacturing. The company specializes in creating materials that can be used in the food and packaging industry. Its focus is to create repeatably recycled products that enable manufacturers to fully divorce from using fossil fuels. ASD also supports their transition by producing the purest form of recycled polymer that rivals the quality of oil-based virgin polymers. The company has a research and development division that is focusing on out of home recycling and creating a solution that will help consumers recycle whilst on the go. This recycle and reward programme is called ‘Recycle Exchange’. ASD’s mission is to be the first true circular economy recycler in the world focused on PET plastic. This journey has involved getting a deep dive into understanding of the objectives of each stake holder that forms part of the circular economy journey – understanding their key challenges and motivations. This joumey to achieve the circular economy mission has taught ASD that transparency is the backbone of achieving this goal. The company’s mission is also to ensure that every member of the society is able to recycle, regardless of age, social economic status and race. it will implement recycle and reward schemes in locations that make recycling a rewarding process thus promoting long term change in behaviour that launches habitual practices.

An Exceptional Leadership

Ahmed Detta, the Founder and CEO of ASD, has a personal drive to ensure no one is discriminated to recycle. He wants to bring transparency to the industry. His parents have enriched him in philanthropic activities as a child and he has a mindset of giving back.

Ahmed operates on the premise of ‘feeling good about profitability’ which spurred his decision to develop a commercial enterprise in the sustainability arena. He takes a macro outlook and understands those affected on the extremes of each situation and creates micro solutions to bridge the gap to ensure everyone benefits from a single cause.
This ethos led to the circular economy philosophy for recycling with a deep-rooted focus to ensure that every member of this journey benefits.

Delivering Transparent and Quality Services to Benefit Clients

ASD is bringing much needed transparency to the industry which currently does not exist. It is also bringing consistency and quality in products to clients which they can rely on for

Recycling and Waste Management Awards 2019

ASD are excited to announce that we have been shortlisted for the Recycling and Waste Management Awards 2019

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Advanced Sustainable Developments are extremely proud to announce achieving 10th place in the 50 most disruptive companies in the UK, 2019

The Disruption50 Index is a pioneering project to seek out and profile the UK’s most disruptive businesses.

View the PDF here D/SRUPTION50.pdf

ASD NAMED AS ONE OF THE TOP 50 DISRUPTIVE COMPANIES IN THE UK

The UK’s leading, innovative recycling company, Advanced Sustainable Developments (ASD), has been named as one of the Top 50 disruptive companies in the UK.

In a pioneering project to seek out the 50 most disruptive companies in the UK, the index celebrates British organisations driving disruption in a specific industry, or in society and business as a whole.

Chief Executive of ASD, Ahmed Detta, says:

‘We are excited to have been chosen as one of the Top 50 disruptive companies in the UK. It’s encouraging to see our vision for a cleaner and more transparent way of recycling PET plastic being recognised here in this index. As a company we strive for change in the recycling industry in the UK and being disruptive is key if we are to revolutionise the industry. We look forward to seeing where we are ranked later this year.”

ASD’s aim is to bring their own Recycle and Reward Solution to the region with Recycle Exchange – encouraging the people of the North West to recycle and become engaged with the process providing the ability to track their own waste through the exchange. ASD will develop an App that allow consumers to obtain either monetary reward for depositing their plastic bottles or donating an amount to a local charity.

ASD’s Recycle and Reward Solution will use innovative technology to recycle PET plastic with a vision to ultimately work along the entire journey of a plastic bottle and food handling packaging – from the distribution centre, to the stores, in the consumers hand, the disposal and ultimately the return of this material to our own processing facilities.

ASD hope to be based at Protos site, the south bank of the Manchester Ship Canal run by specialist UK logistics and industrial property business, Peel Logistics Property.

ASD North West hope this world class sustainable plastic recycling facilities will be operational in 2020 with plans to expand across the UK next year.

ADVANCED SUSTAINABLE DEVELOPMENTS: AN IMPACT BUSINESS

ASD granted accreditation to the Impact Investment Network The UK’s leading, innovative recycling company, Advanced Sustainable Developments North West (ASD), have been accredited by the Impact Investment Network– the first operator of the Social Stock Exchange licence.

An impact report outlining the social impact the business will have was approved by the panel on the Social Stock Exchange last week, with accreditation being granted today.

The impact report outlines ways in which ASD will bring impact to the local community and to wider groups including charities and Government bodies. Through their circular economy solution to single plastic recycling, ASD aim to bring positive environmental impact too.

Chief Executive of ASD, Ahmed Detta, says:

‘We are excited to have been granted accreditation to the Impact Investment Network and believe this accreditation underlines the importance of impact in business. This accreditation. by an independent panel. brings confidence to our customers and stakeholders that we are truly an impact business. We urge all businesses to endeavour to achieve impact status.”

Accreditation with the Impact Investment Network means businesses have achieved an international standard of impact and with each business being vetted by an independent panel, it means investors looking for impact businesses can be confident in the process and ultimately the businesses they wish to invest in.

Impact Investment Network welcomes ASD saying, ‘“We are delighted to welcome ASD as an Accredited member of the impact Investment Network. The technology they are introducing to the UK is transformative and will make much needed progress on the battle with plastics both here and across the world. They join a growing network of organisations committed to impact both socially and environmentally and we look forward to working with them in the coming months to secure the capital required to scale this project to achieve maximum impact”

ASD aim to bring their own Recycle and Reward Solution to the region with Recycle Exchange – encouraging the people of the North West to recycle and become engaged with the process providing the ability to track their own waste through the exchange. We will develop an App that allow consumers to obtain either monetary reward for depositing their plastic bottles or donating an amount to a local charity.

ASD’s Recycle and Reward Solution will use innovative technology to recycle PET plastic with a vision to ultimately work along the entire journey of a plastic bottle and food handling packaging – from the distribution centre, to the stores, in the consumers hand, the disposal and ultimately the return of this material to our own processing facilities.

ASD hope to be based at Protos site, the south bank of the Manchester Ship Canal run by specialist UK logistics and industrial property business, Peel Logistics Property.

ASD North West hope this world class sustainable plastic recycling facilities will be operational in 2020 with plans to expand across the UK next year.

BRINGING A NEW WAY TO RECYCLE TO THE NORTH WEST

ASD to bring a solution to plastic waste in the North West of England ASD hopes to create a circular economy in the North West of England by bringing innovative recycling methods to the region, including an advanced Deposit Return Scheme.

Recognising the North West’s commitment to a low carbon economy, ASD have strategically chosen Cheshire and Warrington as a location for their green vision, implementing proven technology in recycling PET plastic into food-grade materials.

The site where ASD hope to be based is Protos within the Cheshire Science Corridor Enterprise Zone. The site, located on the south bank of the Manchester Ship Canal is run by specialist UK logistics and industrial property business, Peel Logistics Property.

The plant will use innovative technology to recycle PET plastic with a vision to ultimately work along the entire journey of a plastic bottle and food handling packaging – from the distribution centre, to the stores, in the consumers hand, the disposal and ultimately the return of this material to our own processing facilities. ASD aim to bring their own Deposit Return Scheme (DRS) to the region with Recycle Exchange – encouraging the people of the North West to recycle and become engaged with the process providing the ability to track their own waste through the exchange. An App that allows consumers to obtain either monetary reward for depositing their plastic bottles or donating an amount to a local charity, will be developed.

Cheshire and Warrington is a UK leader in energy production technologies, with an ambition to make the region the UK’s first zero carbon industrial zone. Philip Cox, Chief Executive of Cheshire and Warrington Local Enterprise Partnership said “Cheshire and Warrington has a compelling offer with significant industry already located here, and the research and business expertise to support a shared ambition to become the number one location for clean growth. Our Enterprise Zone is geared up to support businesses that might locate there, with incentives available as well as a range of additional support services to make locating in Cheshire and Warrington easy. The LEP and our partners will always work with businesses to provide the right support that meets the needs of a business.”

Ahmed Detta, CEO of ASD believes the region will benefit significantly from PET recycling facilities and welcomes the initial discussions: “Cheshire and Warrington Local Enterprise Partnership are working with us to help our investment at Protos, demonstrating a shared vision to develop a greener and more sustainable region. These shared goals will transform the way we recycle in the region – using a circular economy to make single-use plastic a thing of the past. These shared goals will transform the way we recycle in the region – using a circular economy to make single-use plastic a thing of the past.”

Advanced Sustainable Developments (ASD) wishes to contribute to DEFRA’s consultation on the Government’s Resources and Waste Strategy, notably on Deposit Return Schemes (DRS) for drink containers in England, Northern Ireland and Wales.

We are an innovative recycling company whose focus currently is in the North West of England where we have the intention to set up a PET (Polyethylene terephthalate) Recycling Plant. With this we aim to introduce DRS, with ASD’s Recycle Exchange (REX).

REX is an ‘on-the-go’ recycling concept system that combines proven Reverse Vending Machine (RVM) and Out of Home (OOH) Advertising technologies. Plastic bottles will be deposited into the system by citizens in return for a financial reward that can be used to buy new goods or donate to a chosen charity. Advertising revenues will be shared with our landlord partners and used to fund the payments to citizens.

Recycle Exchange aims to have impact across society, being inclusive of everyone. One aspect of REX is that there is an intention to help rehabilitate homeless people in the North West. Manchester has the highest rate of rough sleepers outside of the capital and with REX we hope to help reduce this figure and help rehabilitation through the scheme – charitable donations from citizens and also opportunities for rough sleepers to deposit bottles in return for meals or a room for the night.

ASD has strategically chosen the North West because of their shared, green vision- Manchester recently hosted a Green Summit and Liverpool aims to become the world’s first climate positive city by the end of 2020. By operating a PET plastic recycling plant which would turn waste plastic into food-grade materials. The plant will use innovative technology to recycle PET plastic with a vision to ultimately work along the entire journey of a plastic bottle – from the distribution centre, to the stores, in the consumers hand, the disposal (Recycle Exchange) and ultimately the return of this material to our own processing facilities. A truly circular economy.

ASD wish the following points to be contributed to the consultation:

  • We urge Government to consider supporting local DRS schemes now, before legislation is in place. The public should not have to wait 3 three years to solve the UK’s waste problem with single-use plastic (this is how long we expect it will take from consultation to citizen deposit). Organisations such as ours, have a solution which can be implemented now and could then be rolled out nationally.
  • We believe Government should utilise existing local DRS infrastructure, avoiding unnecessary cost and confusion to consumers. A joined-up approach is the way forward in tackling our waste problem.
  • ASD urges Government to look to Europe and see successful DRS in countries such as Germany. What is clear from Germany is that Government must focus on ‘on-the-go’ and support organisations who are actively trying to implement DRS and reduce plastic waste.
  • In relation to landlords, ASD calls for Government to not exclude landlords from using devolved authority to use additional alternative RVM solutions in addition to the mandated number of deposit return scheme RVMs they will have to use.
  • Importantly, ASD are keen that DRS in England, Wales and Northern Ireland will be transparent with consumers being able to track their recycling which will ultimately create a sense of responsibility for personal, on-the-go waste. ASD would like to see PET Bottles/Cans “bar code read”, so that completion of recycling through the chain can be authenticated.

ASD PLANS FIRST PLANT IN THE UK SUPPORTING GREATER MANCHESTER AND LIVERPOOL FOR A GREENER NORTH WEST

The UK’s leading, innovative recycling company, Advanced Sustainable Developments (ASD) is looking to place its first plant in the UK at Ellesmere Port in the North West of England.

ASD are in talks with Peel Environmental about locating at their 54-acre Protos site in Cheshire. The plant will use innovative technology to recycle PET plastic with a vision to ultimately work along the entire journey of a plastic bottle – from the distribution centre, to the stores, in the consumers hand, the disposal and ultimately the return of this material to our own processing facilities.

With a knowledge of local market insights, ASD North West have strategically chosen the region due to its forward thinking for sustainability illustrated in Greater Manchester’s 5-Year Environment Plan and Liverpool’s bid to become the world’s first climate positive city by the end of 2020.

ASD will be implementing proven technology in recycling PET plastic into food-grade materials. The business aims to address the micro and macro challenges facing the recycling industry here in the UK and want the UK to become a world leader in recycling, nurturing a transparent and open industry.

Ahmed Detta, CEO of ASD said: “We look forward to working in the North West and bringing our innovative technology to the region. We hope the people of the North West will embrace the circular economy and work with us to make recycling a social norm and help make the UK a world leader in recycling. We hope to work with Peel Environmental, part of Peel L&P, who are aligned with our vision in creating and supporting innovative technology in the North West of England”.

Myles Kitcher from Peel Environmental said: ”Our vision for Protos has always been about using innovative technologies to create value from waste, recover resources and provide low carbon energy sources which then can be used on site and exported to the local area. The ASD technology could complement other developments at Protos which are looking to create a use from waste plastic and divert it from landfill.” ASD hope to build relationships with organisations and charities in the North West to promote sustainability. The business has the support of Cheshire and Warrington Local Enterprise Partnership (LEP) and Cheshire West & Chester Council.

BREXIT SHOULD BE A TRIGGER TO DEVELOP WORLD CLASS RECYCLING IN THE UK

Brexit has divided country and we can all agree that road to Brexit has been challenging and difficult. As we near the end of that road, industries are assessing its potential impact. So how will Brexit impact the recycling industry?

There have been warnings of no-deal scenarios where EU laws do not apply, making it impossible to export waste and we have seen reports of Government officials preparing to deal with “putrefying stockpiles” of rubbish.

On the other hand we could view Brexit as a trigger to develop a world class recycling industry. Indeed, I argue that Brexit must be seen as an opportunity for the UK to address its recycling problems and become a leader in the industry, across the EU and world.

Of course in the past we have not dealt with it on our own soil. Around 3-4 million tonnes goes across the Channel to the EU. China traditionally took 494,000 tons of the UK’s plastic and 1.4 million tons of recovered paper per year, but now much of the UK’s waste is now being exported to other countries such as Turkey and Malaysia.

Brexit will surely awaken the UK to the actuality of its waste issues and make us look at how we can better manage them.

The current problems in Britain’s plastics recycling industry have seen it being accused of leaking pollution into oceans and massively exaggerating waste figures. The industry is facing an investigation by the Environment Agency over widespread fraud.

After March 29 th when Britain leaves the EU, regardless of a deal or no-deal, people still have to eat and drink – we will all still be producing waste and as a country we need to find a way to deal with it transparently and on our own soil.

The UK Government have been ahead in planning how Britain can manage its own waste more efficiently and recently published a first stage of its Resources and Waste Strategy aimed at outlining how we will preserve material resources by minimising waste and promoting resource efficiency.

Here at Advanced Sustainable Developments (ASD), we welcome this strategy and hope to input on their consultation. We urge the Government to focus on promoting a circular economy, one which ASD is striving for.

We aim to produce the UK’s first product agnostic recycling exchange that truly contributes to a complete circular economy model. We provide a complete end to end solution that engages every person in the process with full accountability. We achieve this as we work along the entire journey of a plastic bottle – from the distribution centre, to the stores, in the consumers hand, the disposable and ultimately the return of this material to our own processing facilities right here in the UK. Indeed ASD is addressing the macro and micro challenges facing the UK recycling industry and a circular economy is the answer to Britain’s recycling woes and one that other countries have been leading the way in.

If we look to the rest of Europe we see a landscape with enormous innovation. Speaking with my peers, particularly in Germany, they do not understand why the UK is failing to efficiently recycle its own waste. After Brexit the UK will no longer be able to hide behind the EU with it’s waste problems – this is a chance for change.

RECYCLERS MUST ALIGN AND FOCUS ON SPECIFIC MATERIALS

ASD calls for vertical integration in the recycling industry

Advanced Sustainable Developments (ASD) is urging the recycling industry to vertically integrate and to focus on individual materials after a large fire involving plastic and electrical waste in the UK.

ASD believes that the industry needs to go back to being specialist recyclers to ensure safety in the industry.  CEO, Ahmed Detta, says, ‘we can’t cope with the sheer volume of plastic waste in the UK.  We are seeing errors in the industry which highlight the challenges around safety in plastic processing.’

Detta believes that in order for recyclers to truly work with manufacturers and provide the materials they require, then we need to see an overhaul of the industry and see recyclers move to focus on specific waste, rather than general.

ASD believes that this will stop consumer confusion and ultimately make the industry more reliable, transparent and efficient.